Cesar, Isaac, Choyanna, Jabari outside Uptown Juice in July 2016.

Cesar, Isaac, Choyanna, Jabari outside Uptown Juice in July 2016.

 
 

true pops

 

true pops is an Oakland-based handmade local organic fruit pops business that creates good jobs for youth of color aged 16-24.

We started true pops in July 2016 at Uptown Juice Company, a friend of Civil Labs that provided space to incubate and launch the venture. Our community partner, East Oakland Youth Development Center, helped us recruit a team of three high school interns. true pops exists to create good jobs for high school youth.  In six weeks, Cesar, Choyannah, and Jabari experienced what it takes to incubate and launch a fruit pops business. From competitive analysis, recipe development, customer feedback, sourcing local & organic, unit costs, branding, sales, and promotion.  Most importantly they learned about teamwork, self-expression, community, and developed a sense of ownership and pride of their work and the brand. They also developed the recipe for Watermelon Refresh which is true pops top selling flavor of the 2016 season!!

We currently sell fruit pops at Uptown Juice Company, events, and festivals.  In the 2017 season we plan to sell fruit pops at farmers markets and explore selling boxes of fruit pops in specialty markets and grocery stores.  Our dream for true pops is to have a fleet of carts across the Bay Area powered by young people of color and place freezers in all the grocery stores and specialty shops and eventually have true pops sold at all the sports stadiums and airports in the Bay Area.